The best gaming laptop ever..?

Okay so we've all heard of Alienware laptops, the ones that cost a tonne of money and look bloody fantastic. Well I propose to you a better laptop that's equally if not more expensive but looks so damn awesome you'll want one never mind the price.

This laptop is ridiculously expensive and you could easily build a pc from scratch for cheaper but that screen/multi-touch pad on the right and the fact it advertised Battlefield 3 has made me a little biased. The guy that talks about this laptop definitely thinks it's a good product.. What do you guys think? Do you think it's just another piece of over priced crap or do you think what you pay for is around about what you get? You have to admit, it looks pretty damn good.